Marketing & Events Coordinator
Hudson Canberra, Canberra
Job Description
As a Marketing & Events Coordinator you will establish and manage effective working relationships with internal and external stakeholders to support the delivery of business objectives. You will be a marketing all-rounder with a passion managing events.
Responsibilities of [position;
Marketing
- Exhibitions – identify suitable domestic and international industry exhibitions/events, manage all co-related events and determine the level of exhibition presence to be pursued.
- Manage the corporate exhibition presence, securing floor space, stand design & graphic content, marketing & promotional collateral, personnel arrangements and identify opportunities with strategic partners to value add to the company’s exhibition.
- Develop a Communication Strategy for each exhibition/event, including exhibition goals, themes & messages, staff levels, travel & accommodation, budget, co-related events, WHS, current international events and provide a brief to staff prior to attending.
- Develop AV presentations tailored to each exhibition/event.
- Coordinate event evaluation to ensure commercial objectives are met and/or exceeded, with recommendations for continuous improvement included.
- Oversee exhibition and architectural requirements to ensure events maximise the corporate branding and marketing potential.
Advertising
- Identify advertising opportunities across a range of industry publications and create event/editorial strategies to support corporate attendance at exhibitions or to related product editorial.
- Design targeted advertising concepts in accordance with the Corporate Style Guide.
Sponsorships
- Review industry, community, environment and educational sponsorship opportunities and prepare recommendations to management (to be included in the annual Marketing Communication Plan/Budget).
General
- Design and produce brochures, briefs, pull up banners, posters and models in conjunction internal clients and external providers.
- Identification and procurement of promotional products, where applicable.
- Brief, procure and supervise professional photography/videography of equipment and events.
- Manage external service providers including exhibition builders, graphic designers, photo/videographers and advertising representatives as required.
- Ensure external providers comply with and sign NDA’s to secure the company’s IP.
- Draft and/or review award nominations.
- Liaise with Defence/Government officials to maintain open paths of communication.
- Prepare and update new start induction brief and present the corporate marketing portion of induction training.
- Ensure all staff complete approvals for photography & maintain current library of images
Public Relations
- Management of media conferences, releases and distribution lists, liaising with internal and external stakeholders.
- Manage and/or provide input/support to company milestone events
- Coordinate VIP visits and facility tours.
- Liaise with industry journalists regarding interviews, editorial supporting images, proof reading, editorial accuracy etc.
- Keep the Executive and Bids & Contracts Manager informed of CEA’s media presence via the intranet.
Corporate Image
- Manage the content of documents and compliance with the Corporate Style Guide
- Coordinate special events/activities e.g. appropriate program milestone events.
- Manage (in conjunction with Document Services) the corporate style across all internal and external marketing collateral in both hard and soft copy environment, including internet sites.
Budget
- Responsible to the Bids & Contracts Manager for marketing/event budget inputs.
- Review and report on budget vs actual spend
Skills, Competencies and Qualifications
- AGSVA clearance level: Baseline.
- Minimum 5 years relevant marketing experience and a tertiary qualification in Marketing or similar discipline.
- Demonstrated event management experience and involvement in a number of the required functions.
- Strong written & oral communication, including proof-reading and confidence with development and delivery of formal presentations, support for tours.
- Demonstrated creative/ design skills and ability to propose layout of documents, develop audio visual content.
- MS Office at Intermediate level, or equivalent.
- Interpersonal skills including negotiation and influencing skills to proactively support liaison requirements.
- Administrative skills including data management and monitoring of budget.
- Ideally some experience with photography.
- Ability to travel to key events as required.
Why apply with Hudson?
Wondering which agency to contact for your next role? At Hudson, we value our candidates. We hope for a long and lasting relationship with you. You are not just another application to us.
We work hard to offer you exceptional opportunities over and again, searching extensively for the best fit for both you and our client! Want to know more? Apply now!
How to Apply:
To submit your application including a resume and cover letter, please click Apply Now! For a confidential discussion, please contact [email protected] or call on 0416 850 205
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Hudson