Marketing And Brand Specialist

Our Marketing and Brand team sits within our People, Culture andBrand division at Bethanie, playing an integral part in shapingBethanie’s well-known brand in a competitive marketplace.Most of the team members are new and have been recruited fromdifferent industries to bring in fresh thinking and a best practiceapproach to taking Bethanie to market. Reporting to the General Manager, Marketing and Brand, theMarketing and Brand Specialist will takeresponsibility for driving and delivering key innovative marketingand brand projects to drive further differentiation for theBethanie brand in an exciting and competitive market. Therole will manage our unique and interesting sponsorship program toensure it is effective and all our sponsorship projects areamplified and leveraged. You will also be responsible for generalmarketing activities, including market research, events andsupporting end to end campaigns. This is a permanent, part-time opportunity based in anattractive office setting conveniently located close to the city.This role is 0.8FTE, working 4 days a week. About the role: Working closely with the broader Marketing, Brand and Commsteam, you will be responsible for: Marketing plans and campaign delivery including further development of our master marketing plan Assisting with components of the marketing strategy including market analytics, demographic information, segmentation, customer journey mapping and other data analytics Drive market research programs, both strategic and tactical Actively provide feedback to the organisation to improve Bethanie’s offer to the market and overall satisfaction of customers integrating in to the Bethanie community Develop and drive Bethanie’s sponsorship program, ensuring our sponsorship investments drive the best outcome for Bethanie About you: You’re a marketing generalist and thrive in a fast-pacedenvironment working with an energetic and collaborative team. Youhave been exposed to and understand brand strategy, you lovemarketing and everything it entails, you crave market research andinsights to help drive business decisions and have run marketresearch projects. You are passionate about events and have runmany to a very high standard and take on any project that is thrownat you with enthusiasm and positivity. You get brand strategy and have demonstrated experience on either driving brand projects or have worked closely with brand teams to build a brand from the inside out You have strong copywriting skills and can deliver best practice and innovative marketing campaigns and have managed strategic initiatives Knowledge of sponsorship programs and experience in managing sponsorship desirable Demonstrated experience in Event planning and management with strong governance Strong commercial acumen, able to identify customer trends and quickly work towards goals in a changing landscape High level of personal leadership, integrity, initiative and excellent stakeholder engagement skills Strong understanding of lead generation with a proven track record of driving sales results within a team You’re able to prioritise your work and effectively manage your time with events and programs running concurrently Degree in marketing or equivalent coupled with proven experience in a marketing role Experience in digital marketing, social media, print and production If you are a go-getter and do what you do with passion anddrive, then this is the role and organisation for you. Bethanie is an innovative player in the aged care industry and amarket leader in WA. If you have never worked in the aged careindustry and are wondering what it might be like, put your hat inthe ring to find out it is one of the most interesting and excitingindustries to be in right now! Working with Bethanie At Bethanie we are committed to being an employer of choice bycreating a supportive and compassionate environment for our people,customers and residents. As well as being part of a stimulating and nurturing workenvironment, you will also have access to the followingbenefits: Salary Packaging up to $15,899 per annum Banking, insurance and retail discounts and benefits Rewarding career with a supportive culture Professional development and training opportunities Flexible working arrangements