Digital Content Writer

About UsG’day Group comprises three leading Australian tourism brands in Discovery Parks, G’day Parks and loyalty program G’day Rewards. Employing more than 1100 people Australia-wide, G’day Group has a truly national footprint of over 280 holiday parks, including 65 fully owned and operated parks. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia. We’re on a journey of growth and evolution to reshape the industry, offering the best customer experience underpinned by the best technology. With eyes on domestic and regional tourism like never before we are building a passionate, adaptable, high performance team to deliver holiday memories that put a smile in every g’day.About the Role The Digital Content Writer is a newly created role that will be integral to the growth, evolution and sophistication of our content function within the broader marketing team. Particularly in driving engagement and traffic to and through our digital branded properties to support and empower the generation of revenue via the purchase of our growing and diverse accommodation products. You will plan, create and deliver exciting and engaging objective-driven content which drives SEO and encourages current and prospective customers to explore and purchase more. You will organise writing schedules to complete drafts of content or finished projects within deadlines, while contributing to and following an editorial content calendar. You will develop an understanding of our audience and brand identities to develop effective copy to be used across a variety of channels and purposes.Responsibilities Include – · Monitoring and analysing the performance of key performance indicators to offer suggestions for improvement. · Ensuring content is focused on increased sales, retention and traffic in line with business unit targets· Use search engine optimization (SEO) strategies in writing to maximise the online visibility of a website in search results· Adopt a data driven, test and learn approach by working in close collaboration with external and internal Digital and Content teams / stakeholders to deliver efficient and effective tactical activity driving sales and revenueSkills & Experience To be successful in this role, the Digital Content Writer needs to be an enthusiastic and experienced digital communicator who is customer obsessed and curious. Commercially astute with strong technical skills, key behaviors needed to succeed in the role include collaboration, pragmatism, drive, considered planning, flexibility and maturity. You will rely on your analytical and commercial skills whilst leveraging the fundamentals of digital marketing and digital property management to drive effective and efficient business outcomes. You will have experience supporting and executing budget to deliver strong ROI and effective use of campaign activity. You will have tertiary qualifications in Journalism, Tourism, Business, Communications or Marketing, combined with commercial experience in a similar role. You will have exceptional writing and editing skills with a natural flair for the written word.You will have an innovative, enthusiastic, and customer-focused approach to find creative solutions to problems, coupled with demonstrated skills in producing successful content campaigns using sophisticated marketing tech platforms, digital marketing skills and advanced data analysis. Keeping up to date with the latest industry developments and sharing your knowledge with the broader team is a critical component to ensure the collective objectives are met.If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.