Marketing Specialist

Who We Are
Taco Bill Mexican Restaurants is celebrating over 58 years of operating in Australia. As the pioneers of Mexican food in Oz, we were the first to bring true south-of-the-border vibes & fiestas to Aussies with our famous fishbowls, endless margarita flavours, sombreros and signature meals. Our purpose is to continue to provide fun, festive, family-friendly restaurants with a view while also attracting a new generation of customers.

About You
We are seeking a Marketing Specialist who is friendly, organised, and detail-orientated. We need someone who can contribute to the identification, development and management of future tactical marketing campaigns, marketing communications, programs and initiatives that align with Taco Bill’s goals and objectives. Also, a passion and love for Mexican food is a must!

About the Role
The Marketing Specialist plays a crucial role in the day-to-day running of the franchise and will need a keen eye on future growth. Social Media Marketing is a key element to this role. This role will be based at our head office located in South Melbourne.

Day-to-Day Activities
- Develop and implement bigger marketing campaigns across multiple channels, including digital, social media, email, content marketing, and traditional media
- Monitor campaign performance, analyse data, and adjust strategies to optimise results and meet objectives
- Ensure content aligns with the brand voice, values, and messaging, while also catering to specific audience segments
- Manage and optimize digital marketing initiatives, such as search engine optimization (SEO), social media advertising, and influencer partnerships
- Conduct market research to understand industry trends, competitive landscape, and customer preferences
- Develope and analysis social media content and activity
- Manage relationship with and maintain strong communication with our Franchisees

The Successful Candidate Will Have:
- Marketing Experience
A strong background in an integrated marketing role with heavy emphasis on both traditional and new media practices
- The ability to develop and execute bigger campaigns that will drive brand awareness and generate leads within time and budget constraints.
- Significant knowledge of digital and traditional media landscape is required, as well as good working knowledge of branding and PR
- Print production knowledge is an advantage
- Great presentation skills and ability to communicate effectively (written and verbal)
- Strong knowledge digital marketing channels with the ability to provide regular insights into best practices within Digital Marketing.
- Solid background and experience in Marketing Strategy and Planning Capability
- Strong project management skills
- Knowledge/experience in restaurant/hospitality industry is helpful
- Intermediate computer skills i.e Word, Excel, Powerpoint, CRM software

Ideal opportunity for students or recent graduates!