Digital Marketer - Ecommerce
Nimbus Co Bondi, Sydney, Sydney
Job Description
Minimum 20 hours per week
Hourly rate
About Nimbus Co
Nimbus Co (www.nimbusco.com.au) is Australia’s first infrared sauna and wellness studio now with four locations within Australia in Sydney, Melbourne and regional New South Wales. Our studios offer private state-of-the-art full spectrum infrared sauna experience, as well as ice bath cold immersion therapy, carefully curated retail and product range, plus our online digital content platform, Nimbus Wellness (www.nimbus-wellness.com).
Who we’re looking for
A gun digi marketer who is willing to get stuck into the weeds to help us scale our digital and online business. Ideal graduate role for someone out of university who is looking to get real industry experience.
Position Description
Claviyo - marketing automation
Shopify expert, someone who knows their way around CRMs and website backends
Must have a keen interest in design creative
Create national digital marketing strategies across scaling digital revenue for both our eCommerce and in-studio bricks and mortar
Digital P&L ownership for the digital marketing department – ensuring profitability while achieving KPIs
Support role out of end-to-end strategy and management of the marketing department, including Google Ads, Social Media Marketing (Paid), SEO, ECommerce Website Optimisation (Merchandising, CRO & UX), Affiliate Marketing, Design, Email Marketing & Content.
Support advertising strategy and execution management (via an outsourced agency)
End-to-end management of creative briefing (digital and retail)
ECommerce strategy and execution, managing the optimisation of product imagery/videos, banners, merchandising, inventory, prices, bundles, cross-selling, up-selling, categorization, and shipping (Auspost & DHL) with the assistance of an ECommerce Executive.
Manage SEO strategy and implementation – improving organic keyword rankings, managing redirects, backlinks, sitemap submission, structured data markup and PDP video transcript markup
Create organic social strategy alongside social manager – growing social impressions, followers, traffic and revenue with competitions, giveaways and brand partnerships through Tik Tok, Instagram & Facebook
Manage EDM strategy and implementation - increasing email revenue in line with KPIs
Manage auto-communications with customers so it is effective
Manage the marketing calendar for the marketing team, ensuring all promotions, EDMs, Banners and activations are mapped clearly.
Create and manage templates and processes for the digital marketing team
Conduct industry research to develop original content ideas and identify new opportunities that drive increased brand awareness and conversions
Upskill team on best practice for all channels
Manage brand folders and ensure these are kept up to date for the wider teams and external requests
Requirements
2+ years’ experience in a digital marketing management role, preferably within a health, wellness, beauty, fashion, retail or agency environment
Willingness to hit KPI’s and scale ECommerce brands revenue through Google Ads, Facebook Ads, Tik Tok Ads, Organic Social, SEO, and Email Marketing
Excellent management skillset
Passion for health/wellness and bachelor’s Degree or equivalent experience in a Marketing or related field
Proficient in Microsoft Office Suite - Adobe - Canva/In-Design (a bonus)
Ability to work collaboratively in a team environment and also be able to work autonomously in the role, which can be remote
Staff incentives and benefits
Ongoing training and development (annual professional development allowance)
Nimbus national sales scheme commissions
Uniform discounts for all staff (St Agni wear)
Complimentary access to infrared saunas
Wholesale access to retail products
Birthday $50 voucher (can be used for anything in or outside of the business)
Flexible working hours (working from home policy)
Nimbus Co annual team retreat (held each February, over two days)
Discounted rates to in-house health practitioners
Opportunity to work at interstate studios
If you feel you have the right skills, experience and attitude for success then please apply and submit your resume with a cover letter, and portfolio of previous works, to [email protected].
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Nimbus Co
Member since: May 2023