Brand Manager – Redballoon

Big Red Group is the largest marketplace of experiences in Australia and New Zealand, and home to leading brands including Adrenaline, Experience Oz, Experience Oz Local Agent and RedBalloon. 

Australian owned and operated, we have delivered more than 3 million experiences to date and serve an experience every 30 seconds. We have doubled our team over the past 12 months and continue to play the lead role in the tourism and experiences industry. 

The Role:

We are looking for a passionate brand marketer to drive the next phase of growth for RedBalloon. You will be responsible for delivering the RedBalloon long-term strategy through insight driven, inspiring, on-budget marketing plans with flawless execution across creative campaigns, consumer research, media, PR, partnerships, events, and POS.

Reporting to the Senior Marketing Manager, you will be the voice of the RedBalloon customer to the wider organisation. You will live our team purpose to “inspire & champion each other” as a natural collaborator, an inspiring leader, and a champion of your team. In this role, you will lead a small team of marketing professionals to deliver your vision for the brand.

As a marketer with strong strategic, creative, and commercial marketing skills you will inspire the RedBalloon team with customer insights, disruptive ideas, and a passion for the impact of brand. This role will see you working closely with our creative, social, performance, CLM and ecommerce teams. You will thrive if you are a natural collaborator who excels among high performing peers.

This role sits at the heart of the brand marketing team, responsible for owning the RedBalloon brand identity, strategy, and budget. You will bring all stakeholders on the brand journey and facilitate great work with on-brand creative campaigns, messaging, and clarity.

Core Activities:

• Build, execute & inspire teams to deliver annual brand marketing plans
• Deliver regular consumer research, interviews & competitor analysis
• Develop, brief, and execute world-class creative campaigns
• Develop and deliver strategic goals to hold team & self to brand growth targets
• End to end management creative campaign briefing (agency & internal), feedback and delivery
• Budget Management
• Partnership pitching, management & execution of all brand partnerships
• Data & Insight-driven analysis, insights & reporting
• Leadership & team development
• Stakeholder engagement
• Media & PR briefing, planning & execution with external agencies
• Event management for internal, stakeholder and consumer events for key brand initiatives
• Agency Management (PR, Media, Creative)
• Instore & online gift card management with key partners
• Be a true advocate for the brand. Prove the power of experiences in shifting the way people experience life.

Experience Required:

• Proven 4-5 years’ experience in a similar role
• Success managing a high performing and growing team
• Proven track record delivering annual brand plans to drive significant commercial outcomes across;

• Brand Health Metrics (Awareness, Consideration, Preference)
• Earned Media Reach through Disruptive Campaigns
• Direct & Organic Traffic

• Ability to prioritise and inspire a team in a rapidly changing and competitive landscape
• Proven competence in managing and reporting on significant marketing budgets
• Ability to think strategically, critically analyse past performance and develop strategies moving forward
• Proven ability to drive insights from data across consumer research (quant & qual), customer data & competitor research.
• eCommerce and/or travel experience preferred

Essential Skills:

• A passion for customer first thinking
• A love of experiences
• Problem solving & creative thinking
• Creative strategy & feedback
• Budget management
• Team development
• Key platform competency (Google Analytics, Ads Managers (TikTok, Meta, LinkedIn), Salesforce, Tableau, Office)
• Attention to detail
• Stakeholder management
• Partnership management

Core Leadership Competencies:

• Strategic thinking
• Leading and empowering others
• Developing others
• Building partnerships and influence
• Decisiveness (Decision making / forward thinking / problem solving)
• Driving and managing change
• Promotes cross functional collaboration

Why work for us?

• Our dedication is to provide a workplace you choose to return every day.
• Community – ESG commitment, paid community days, Fast Company ‘Brands that matter’, weekly Community Lunch in our offices, Volunteering
• Connection – organised experiences, quarterly roadshows, offsites, social & sports events
• Investing in you – 30 days work anywhere, Leadership Development, Talent Academy’s, Mentors, Paid Parental Leave, Wellness support
• Your Workplace – Hybrid flexible, Sydney & GC offices, 2022 AFR Best Place to Work, 2021 Australian Employer of choice, Top 20% most engaged workplaces in Australia