Category Brand Manager (brand Manager)

As MECCA continues to strive to be the world’s most loved beauty destination, we are on an exciting growth journey with an abundance of opportunity. We are constantly evolving and expanding our store footprint, bringing in new local and global brands, and stretching the boundaries of omnichannel retail. The cornerstone of our strategy is our people, so this is where you come in!

The Role You Could Play:

Our MakeUp portfolio of brands is our largest portfolio, and it is growing ahead of the market with more and more amazing brands joining our business. To support this growth, we have an exciting opportunity for an experienced Category Manager, which at MECCA we call a Brand Manager, to join the MECCA Brands Merchandise team in a role that is dynamic, fast-paced and is central to our business.

As a Brand Manager, you will be responsible for maintaining and building our MakeUp portfolio in the Australian and New Zealand markets, including planning and maximising new product launches, driving core product performance, identifying new customer or commercial opportunities, in addition to deepening the relationship with our brands.

These roles are integral to the continued, long term success of MECCA and includes responsibilities such as:

Building annual brand and category plans based on performance and market insights

Manage and maintain strong business relationships with new and existing brands in MECCA’s portfolio

Act as a MECCA Brands ambassador and local affiliate for each brand

Monitor, analyse and communicate brand performance

Report on performance of brand initiatives such as international visitors and Beauty Loop sampling

Manage Sales, COGS and Commercial Performance of Brand Portfolio vs budgets as well as brand level P&L

Successfully deliver launch plans across the business through promotion and marketing planning processes to ensure priority launches are aligned with rest of business

Work closely with and effectively manage internal stakeholders to support go to market initiatives, such as monthly retail promotions and digital activations

Play an active role in coaching an Assistant Brand Manager, enhancing their skills and ensuring category success

What You Will Bring:

There is no doubt that extensive prior account/category and brand management experience in finished goods, and a passion for our customers is an absolute must for anyone in this role.

You will also be able to demonstrate the following:

Developed and implemented category and brand strategies to ensure long-term and lasting growth

Driven long-term change, effectively influencing senior stakeholders and/or brand founders, and engaging others on the journey

Well-honed rapport-building and interpersonal skills as a master relationship-builder with leading global brands

Commercially astute and experienced in owning and driving P&L efficiencies

A strong negotiator of outcomes to benefit all parties and deliver commercially on all sides

Extensively worked collaboratively with cross-functional teams including Marketing, Operations, Digital, and Finance

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

Professional development programs and first-class digitised learning offering

Health and well-being initiatives

Reward and recognition programs

Access to bonus and incentive programs

Quarterly product allowance

Unlimited 40% discount

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit