Agriculture Marketing Manager

Joining the Agriculture division of Australian Community Media (ACM) at a critical time in its shift to a digital first approach, the Agriculture Marketing Manager will lead marketing initiatives for the department including digital acquisition and retention, circulation growth, events, research, sponsorships and trade activity.

Reporting to the Chief Marketing Officer, the Agricultural Marketing Manager will work with Australian Community Media’s (ACM) leading agricultural news brands across all states. 

We are driven by a passion for keeping our communities strong, informed and connected, with ACM Agriculture including the nation’s best agricultural titles and events including The Land, Queensland Country Life, Ag Trader, FarmFest, AgQuip Field Days and farmbuy.com. The ACM network reaches an audience of millions of people across every state and territory with more than 160 trusted news brands publishing online and in print 

You will be responsible for building brand awareness and strengthening the connection of our agricultural news brands with our communities and audiences through engagement and activations, including partnerships with national and local events/organisations. 

Responsibilities include but are not limited to:

Be the key point of contact for the Ags brand management and marketing campaigns

Identifying, reviewing and evaluating event and partnership opportunities to grow ACM agricultural brands and consumer revenue

Negotiation, preparation and execution of sponsorship and contract agreements

Assist with end-to-end management of ACM owned, run or sponsored events

Create design briefs and manage the asset development of print and digital campaigns, working closely with the editorial team

Assist with organisation of schedules, design and production of advertising and promotional material

Manage both internal and external stakeholders to achieve the desired outcomes for ACM and our partners

Drive awareness, audience and products to deliver a commercial benefit

Represent the company at functions, events and field days 

As our preferred applicant, you will have:

Experience in a similar role

Excellent communication skills

Ability to meet deadlines

High attention to detail

Be able to deal effectively with people and function as a team player

Strong time management skills with the ability to handle multiple tasks and work well under pressure

Have sound negotiation skills for win-win outcomes

The more detailed experience we find desirable would be:

Working knowledge of digital marketing campaigns

Email and digital marketing build and execution

Exposure to Salesforce Marketing Cloud

Excellent knowledge of management methods and techniques

What we offer in return:

Flexible and inclusive environment – including work mix of office and work from home option. Flexible arrangements can be discussed for the successful candidate.

A competitive salary

Training and excellent support with a thriving tight-knit team environment

The chance to work with a fun and talented team, in a dynamic working environment where you’ll have the opportunity to grow your skills and your career with an industry leader

If you thrive by working collaboratively and want to actively participate in developing a strong

team culture that enables Australian Community Media (ACM) to build a modern, stronger rural and regional media network then please connect with us today.

We embrace all aspects of diversity & inclusion and are committed to creating a workplace that reflects the incredibly diverse customers, audiences and communities we serve.

Applications will only be considered from candidates with the right to work in Australia. We do not accept unsolicited agency resumes. We are not responsible for any fees related to unsolicited resumes.