Senior Seo Specialist

Due to ongoing growth within our digital COE, we are looking to recruit a Senior SEO Specialist to commence on a 12 mth fixed term contract, the role will report into our Head of Digital Performance – where the purpose of this role is to maintain Allianz’s strong organic search presence and drive further growth and efficiencies from the channel. Not only identifying and rolling out impactful technical and content best practices but leveraging new and exciting third party partnerships such as the Allianz stadium and Olympics. You’ll work closely with multiple internal stakeholders and our Search Engine Optimisation (SEO) agency to bring initiatives to life.

This role requires a strong understanding of SEO to firstly identify growth opportunities and then prioritise initiatives according to effort and impact. You’ll use your strong stakeholder management and influencing skills to progress ideas through to execution and thereafter gathering insights about performance and providing a constant feedback loop to share learnings, build momentum and replicate successes by rolling out improvements across Allianz’s multiple products and platforms

What’s on offer?
This role will present an exciting opportunity to join a global iconic insurance organisation, which is transforming itself through an ambitious program of change and growth.
We have a strategic focus on digital with a newly established Digital Centre Of Excellence – and with so much going on you’ll have the support to give something a go – try different things, take on new responsibilities and explore opportunities
There is a large investment to support our digital strategy at Allianz with an ambitious digital transformation roadmap, and you’ll be given the opportunity to make a meaningful impact on how we achieve our goals
You’ll work with the latest marketing technology including full Adobe stack and be part of a team that’s open-minded, supportive, approachable and genuinely focused on customer outcomes
What matters to you, matters to us too. Feel supported to have open, honest conversations about the flexibility you need so that you’re able to take care of what’s important to you

Responsibilities in the role:

• Build content and optimisation plans for all products and ensure the agency provides relevant technical and copywriting support.
• Oversee technical and content recommendations from the SEO agency and liaise with relevant product, technical, legal and compliance managers through to implementation.
• Test and analyse SEO improvements based on rankings, web analytics and insights, and develop further recommendations for platform optimisation.
• Monitor and report on the effectiveness of technical and content changes, and collaborate across the division to identify and pursue new opportunities for optimisation.
• Ensure that organic search web analytics reporting is integrated into the Consumer reporting suite, and regularly reported back to stakeholders.
• Initiate new ideas to further improve website, navigation, site speed and content on all sites in addition to identifying best practice SEO and internal search improvements.
• Leverage analytics and competitor monitoring tools to uncover growth opportunities.
• Project manage expansion of new content from keyword selection to briefing copywriters, coordinating content approvals with multiple internal stakeholders, UAT testing and post launch analysis.
• Act as a custodian of the Allianz brand, ensuring alignment and consistency of brand messaging across marketing material.
• Contribute to the development and streamlining of processes and procedures to enable an effective operating rhythm and proactively manage risk
   

Important to your success:
You’ll have significant experience with execution of Search Engine Optimisation (SEO) and best practice in this arena.
Solid experience with website design, information architecture, page layouts, as well as exposure to various internet marketing channels like Search Engine Marketing (SEM), display, social or email marketing.
Have prior experience with Adobe Experience Manager and / or other corporate level CMS and understanding of the functionality and limitations that they can bring.
Demonstrated understanding of web technologies such as HTML, JavaScript, server-side scripting, web servers and log files.
Demonstrated analytics skills with the ability to pull out key data sets and report on trends, conversions and engagement rates.
Experience delivering projects using agile methodologies will be helpful as is experience in design thinking and customer journey mapping.
 

About us:

Allianz is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. We do this through delivering a great customer experience that is the result of appreciating each other every single day, showing heart by really listening and seeing things from the perspective of others by always asking, “how can I help?”. Allianz is committed to enabling a culture where inclusion is embedded, everyone belongs and new ideas are embraced. We welcome and value talent from all backgrounds, experiences and ways of working Please advise us if you require any reasonable adjustments to fully participate in the recruitment process or perform the requirements of the role. As a requirement of your role, it will be necessary for you attend the workplace from time to time. In accordance with our COVID-19 vaccination requirement, all entrants to the office must be fully vaccinated against COVID-19 to enter an Allianz operated workplace in Australia.

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