Marketing Manager

S&P Global Market Intelligence

The Role: Marketing Manager

S&P Global Market Intelligence is looking for a Marketing Manager focusing in developing marketing plans, executing, and analyzing marketing programs for his/her regional markets. Work with key stakeholders including Product and Sales, and collaborate with regional and global marketing colleagues for meeting marketing performance targets.

The Team:

This role will be a member of S&P Global Market Intelligence APAC Marketing team working alongside the sales and product management teams.

The Impact:

In this hands-on role you will be focusing on various industry sectors and market segments, leveraging all elements of the marketing mix to develop and execute strategic marketing campaigns that build our brand across APAC, deliver top-of-funnel results, and facilitate increased product usage and client retention.

What’s in it for you:

You will be part of a dynamic marketing organization within a global leading financial services company and have the opportunity to exercise creativity, utilize your expertise, and learn different aspects of marketing including digital, event, social media, metrics, and more. You will build extensive networks internally and externally and be exposed to the foremost financial market development and solutions.

Our Hiring Manager says:

“The ideal candidate will have a strong understanding of the financial industry, hands-on marketing experience in leveraging integrated channels including digital, social media, project management, campaign performance tracking, written and verbal communication skills, and the ability to promote a leading brand. Furthermore, we look for someone with strong communication skills, commitment to learning, and being able to collaborate at all levels across global regions”.

Responsibilities:

Develop and execute marketing activities in the Pacific and the APAC region. 

Research, choose, design, and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates, and generate demand and leads. 

Engage with Sales, Market Development, and Product Management teams to design strategic marketing programs to achieve commercial goals. 

Proactively engage with key stakeholders to coordinate, communicate, and optimize the impact of marketing activities.

Communicate and educate the sales team regarding new and planned marketing activities including global and regional programs. 

Draft and edit marketing copy for marketing programs being deployed through various channels and create marketing assets and sales enablement tools based on knowledge about the market and clients and input from stakeholders.

Establish a regular cadence of reviewing programs and tactic results, detailed analysis of what’s driving the results, what can be improved, and key learnings to be applied in future programs/tactics.

What We’re Looking For:

Bachelor’s degree in Marketing, Business Management, Communications or other related fields

At least 5 years’ experience in marketing roles, preferably in the B2B financial sector

Ability to develop and execute marketing plans and ideas aligned to sales and business goals and budget

Prior experience in building brand awareness in Asia Pacific with regional market knowledge

Experienced in creating marketing collateral and campaigns for awareness building and lead generation

Ability to collect, analyze and summarize data to prepare clear and concise reports

Ability to communicate effectively with all levels of management and colleagues globally, written and verbally

Strong Communication, Project Management, and Presentation skills

Proactive approach and ability to work independently, without direct supervision

Ability to work in a fast-paced and changeable environment

Ability to prioritize and manage multiple tasks simultaneously and remain cognizant of deadlines and schedules

Experience in utilizing website and social media to promote content assets through SEO, SEM, and paid and organic social programs

Ability to collaborate with others beyond one’s reporting line

Passionate and focused

Relentless and hardworking

Fun! Energetic! Obsessed with Winning!

Experience in working with marketing automation tools – eg: Marketo, Eloqua or similar software and CRM systems like Salesforce.com

Knowledge and experience in the latest MarTech

Experience in organizing and managing in-person and online seminars

Working knowledge of the financial services industry

S&P Global Grade (): 10

The Location: Sydney