Rsl Queensland – Marketing Specialist

• Marketing / PR / Events
• Marketing Executive
• Brisbane
• Temp

16/3/2023

Building Bright Futures

We’re not who you think we are.
  
Our focus on building a brighter future for Australia’s veterans is as strong as ever, and we’re doing it in surprising and innovative ways! From evidence-based interventions that make a real difference to veterans’ quality of life, to a best-in-breed tech platform that supports and enables veterans through membership, service delivery, and our Sub Branch network.
  
Our Marketing team recently commenced an exciting multi-year transformation and modernisation journey driving the achievement of RSL Queensland’s strategic vision. In pursuit of these aspirations and opportunities, with the enthusiastic backing of our organisation’s leadership, Board and Members, we’re building a talented and committed marketing team to be Australia’s best-in-sector.

About the role

This Marketing Specialist role, sits within the RSL Art Union powerhouse that is responsible for Australia’s biggest Prize Home Lottery! Joining a talented, driven and collaborative team of marketers, this position will focus on commercial acquisition, working in partnership with the Marketing Manager – Commercial Acquisition, to maximise revenue growth efficiently.

Key responsibilities of the position include:

• Agency management- using your creative flair and working with our contracted media, creative and PR agencies to bring to life the marketing strategy for each campaign on time and within budget
• Production management– managing the creative production requirements for campaign and PR activity driving awareness of our brand and our prize offering
• Selling the dream- Working with our internal stakeholders and PR agency you will develop and execute an always-on PR plan to use our properties and previous winners to promote the current campaign and keep RSL Art Union top of mind with our audiences
• Data mindset– We are commercial for a cause and everything we do needs to drive revenue for our veterans. You will need to be comfortable interpreting data in excel or using tools like Power BI to analyse campaign performance and support decision making
• Team work- Building and nurturing a peer network of trusted partnerships both internally and externally with partners contributing to the primary objective of maximising revenue growth efficiently
• Regulatory compliance– Responsible for ensuring that assigned acquisition PR activity complies with internal policies and procedures including data security, legal and compliance and brand

About You

We are looking for someone who enjoys working in a fast-paced environment, who is driven and enjoys a collaborative approach. There are a vast and varied number of priorities so we need someone who is organised, has good attention to detail and time management skills. This role also requires:

• Tertiary qualifications in marketing/PR or closely related field
• 3-4 years’ experience managing marketing acquisition campaigns for a consumer organisation that meet budget and time constraints and hit revenue KPIs consistently
• Proven ability to manage an agency to develop and execute effective PR campaigns with accountability of implementation from ideation to execution
• Strategic and analytical orientation, with a proven track record of decision making and problem solving based on data insights
• Proven track record of successful integrated marketing campaigns
• Exceptional time management and organisational skills
• Strong communication and stakeholder management experience
• Ability to work autonomously

Benefits

Some organisations say it, but RSL Queensland really means it – you will truly be working amongst committed, passionate and talented professionals. Every day, you will push the envelope as we work together towards our goal of delivering a bright future and enduring legacy for all veterans and their families. Some of the many other benefits include:

• Flexible hours, work from the office or home 
• Dog friendly office (bring your dog to work!)
• Regular health and wellbeing events
• Paid professional development and individual development plans 
• Bespoke leadership training programs
• Monthly employee awards and recognition
• Be reimbursed for your parking
• World class IT, Technology and Systems

If this is an opportunity that excites you, please apply today. Applications will remain open until the position if filled.