Marketing And Digital Content Manager

Be a key part of a brand new function for the University, balancing your passion for marketing and performing arts!

Be responsible for the marketing, brand and audience development of the venues within the Performing Arts portfolio

Be a key part of a brand new function for the University, balancing your passion for marketing and performing arts!

$110,709 – $119,829, 17% super, benefits and a flexible hybrid work environment!

About the Role
This is the perfect opportunity for someone who has a passion for the performing arts, and wants to combine their passion with their career in marketing. Joining a brand new team, you will have the opportunity to grow the Performing Arts portfolio, with responsibility for marketing, brand and audience development of the venues. This role offers the chance to influence and drive the portfolio’s marketing from conception to execution.

Your responsibilities will include:

Develop the Performing Arts Department (PAD) marketing and content strategy, enhancing student experience, developing venues as a destination and work closely with outside presenters.

Create and develop UoM Performing Arts as a brand, ensuring wide recognition of UoM as one of Victoria’s pre-eminent performing arts venues.

Create and implement innovative audience development strategies and targeted market segment campaigns with a focus on students, UoM staff and alumni, single tickets, cultural tourism and digital.

Oversee the development of PAD digital communications initiatives including website, e-communications and social media.

Who we are looking for
We are looking for people who are knowledgeable and interested in the performing arts. You should be a great communicator with excellent interpersonal skills – a calm temperament with a good sense of humour under pressure is key! You should be excited to join a new team and make your mark.

You will also have:

Relevant tertiary qualification in marketing or a relevant discipline

Extensive digital and marketing experience, preferably in the arts and entertainment industry

Demonstrated experience in developing successful e-communication campaigns and strategy

Experience developing social media campaigns, increasing audience engagement

Data analysis skills, as well as high level computer literacy in databases, CMS systems and Photoshop

For further information regarding responsibilities and requirements please refer to the attached PD.

To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check.

This role requires current valid work rights for Australia.

Your new team – “Performing Arts Department (PAD)”
The Performing Arts Department is a new portfolio under Strategy and Culture. The University of Melbourne has endorsed a vision to strengthen and position its performing arts activities under the umbrella of the Cultural Commons strategy to enhance student experience and its reputation as a foundational leader in arts and culture locally, nationally and internationally.

The Performing Arts Department is a newly created department to oversee the management and programming of the recently opened Arts and Culture building housing the Union Theatre (398 seat proscenium arch theatre), Guild Theatre (102 seat ‘black box’ theatre, the repurposed event/performance space Market Hall and the outdoor amphitheatre for up to 1000 people.

Opened in 2022 the new Arts and Cultural Building is a vibrant cultural hub for students and visitors the heart of the city’s CBD North.

What we offer you!
In addition to the chance to combine passion for marketing and performing arts, we offer the opportunity to be part of a vibrant community and a enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services and discounts on graduate courses. For more information check out page!

The University of Melbourne
We’re tightly connected with community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via and stay connected with our stories and people on .

Be yourself
We value the unique backgrounds, experiences and contributions that each person brings to our community. For more information please visit page. We encourage and welcome applicants from diverse backgrounds.

We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require any reasonable adjustments with the recruitment process, please contact us at .

Aboriginal and Torres Strait Islander Applicants
We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people. We recognise that reconciliation is central to our purpose. For more information please visit our page.

Join Us!
If you feel this role is right for you, please apply with your CV and cover letter outlining your interest and experience. Please note that you are not required to provide responses against the selection criteria in the Position Description.