Brand Manager – Foodservice

Job Description

The Brand Manager – Foodservice is responsible for leading marketing activities within the Direct Accounts channel. This includes NPD and product optimisation activities across 4 brands, plus the establishment and ownership of a new foodservice specific brand. The product needs of this channel are driven by consumer and operator trends and insights. Digital marketing, e-commerce and promotional programmes are a crucial driver of success.

Within the Foodservice marketing team, the Brand Manager plays a key role in driving cross-functional collaboration through both formal (project leadership) and informal (engaging and influencing) channels to set and deliver against agreed objectives. The role requires a high degree of project management skill and spans activities from strategic to tactical in delivering growth for the Tip Top Foodservice business.

About You

The ideal candidate will have:

• 3+ years Marketing Management in Foodservice/B2B marketing, with a strong understanding of digital marketing, ecommerce and lead generation – via social media and email marketing
• Minimum of 2 years’ experience in brand management
• Pro-actively initiating, develop and deliver marketing plans to successful outcomes across a variety of potential media/channels, including development of communications.
• Track record of developing and maintaining strong relationships with agency partners, internal stakeholders and team members
• Proven track record of success and be able to demonstrate ability to initiate, develop and deliver marketing plans to successful outcomes
• Ability to generate insight from research and apply it to drive competitive advantage and business growth

About Us

We are Australia’s leading brand of quality bread and bakery products. Chances are that one of our iconic brands is sitting on your table, packed in your lunchbox or resting in your pantry right now, as well as supplying leading quick service restaurants and the commercial food service channel.

Join the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden.

Working with Tip Top, we offer many benefits including: 

• Paid Parental Leave 
• Employee Recognition Program 
• Inclusion & Diversity initiatives 
• Study Assistance 
• Learning & Development courses and programs for your career 
• Novated Lease  
• Access to Employee Assistance Program  
• Paid volunteer days 
• Employee discounts on Dell & Microsoft products 

Apply Now

To apply for this opportunity please submit your application by clicking on the ‘apply now’ button or please feel free to contact Emma Felice at [email protected] for a confidential discussion.

During the recruitment process you may be required to complete pre-employment screening tests which include a criminal record check.

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.

We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.

So we can get to know you in the best possible way, we’re happy to adjust our recruitment process to support accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on 02 9168 4260  or email to [email protected]

GWF has a duty of care and a legal responsibility to promote, monitor and maintain a safe working environment for the protection of all of our people in our workplaces. As per our GWF Workplace COVID-19 Safety and Vaccination Policy we require all new employees to be vaccinated against COVID-19 unless exempt in accordance with our policy.