Lifecycle Marketing Specialist

About Us

The G’day Group is one of Australia’s leading and fastest growing tourism companies. With 300+ properties, and a portfolio that spans from holiday parks to some of Australia’s most iconic and internationally renowned properties, we are the largest regional accommodation group in Australia. 

The business has an enviable portfolio of brands, including 85+ owned and operated parks and resorts (Discovery Parks), 220+ licensed independent parks (G’day Parks) and 200,000+ Rewards Program customers (G’day Rewards).

This is a fantastic opportunity to grow your career within one of Australia’s biggest and most progressive tourism marketing teams, with benefits that include flexible working arrangements, well-being initiatives, training and a fantastic workplace culture.

With a new CMO and expanding Marketing team, it’s an exciting time to be part of the G’day journey. 

The Role

The Lifecycle Marketing Specialist will have an integral role in the creation, development and execution of our owned channel activity through our strategic martech platform Salesforce Marketing Cloud (SFMC). This role will be responsible for overseeing the design, delivery and optimisation of key customer lifecycle campaigns that uplift customer experience and drive commercial outcomes. This will include end to end management of activity, from building audience segments through to implementation of our tactical campaign and automated journeys. 

You will be strategic, agile and customer first, with proven experience in using data to drive innovative campaigns that deliver conversion and retention uplift.

This role will require you to;

Work closely with Loyalty team to execute and achieve marketing objectives and targets, through owned channels via SFMC to drive customer lifetime value and deliver customer happiness

Campaign design to be executed across multiple channels including email, SMS, mobile marketing and in app messaging

Create and optimise customer journeys across multiple touchpoints and actively monitor various customer feedback loops to ensure campaigns success and lifecycle communications deliver on their main objective

Collaborate with data teams to provide new data points to enhance campaign design and experimentation capability

Implement best practise methodologies and process when building email templates and campaigns, utilising personalisation, dynamic content and relevant tracking mechanisms

Work collaboratively with the brand managers & broader marketing team (content, social, design) to support the execution and experiment with different content to drive business and customer results

Develop a deep understanding of customer segments, their triggers/barriers, needs/wants, specific journeys and how to best add value to their experience throughout every stage of their journey

Demonstrate understanding of all relevant regulatory and legal requirements around customer data privacy, consent and security Development of customer journeys and marketing automation

Your Experience

You will have a Bachelor’s degree in Marketing or relevant along with a sound technological understanding and ability to operate multiple programs in conjunction with one another. Previous experience using Customer Engagement Platforms (eg Salesforce, Braze, Marketo) is highly advantageous.

To be successful in this role you will have a strategic mindset, strong customer focus and analytical abilities. You will be resilient, organised and work with pace and accuracy.

You will by naturally curious and possess a high level of energy, self-motivation, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

G’day Group is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.