Advertising Officer (heo 6)

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• Based in Communications and Marketing at the City West campus
• Full-time, 2-year fixed-term contract
• Salary: $84,539 – $92,941 per annum (plus 17% superannuation)

About the Role 

We are seeking an Advertising Officer to enhance the brand profile of UniSA Online and maximise enrolments in our 100% online degree programs. In this role, you’ll plan, develop and implement advertising strategies contributing to our always-on, national advertising campaign, and monitor and analyse performance to optimise the efficiency of our recruitment funnel.    

About UniSA Communications and Marketing 

The Communications and Marketing Unit’s (CMK) role is to raise the profile of UniSA and enhance understanding and recognition of its strengths and diversities, internally and externally, among key target groups including staff, students, graduates, prospective students, government, media, business, professions, other educational bodies and the wider community. The Unit plays a critical role in contributing to the growth of the institution’s brand and profile, as well as delivery of the University strategic action plan. 

The Advertising team plays an important role in the integration, planning, delivery and reporting of UniSA advertising activities. The team provides high level consultancy and advisory services to the University community on the development of advertising plans, and strategies and guides their interaction with external communications suppliers. 

Core Responsibilities  

• Plan, develop and deliver integrated advertising campaigns for UniSA Online based on analysis of relevant data 
• Prepare new programs for launch, liaising with internal and external stakeholders to gather information and produce promotional materials 
• Develop and maintain up-to-date performance reports and dashboards to monitor and improve campaign performance, using your analytical skills to inform decision making, recommend enhancements and provide strategic guidance to key stakeholders 
• Provide advice on performance improvements in all work tracking meetings and key stakeholder forums to ensure activities are delivered on time and within budget 
• Liaise with the Advertising and UniSA Online marketing teams, and other CMK team members, to ensure the effective integration of advertising plans and activities across broader marketing plans 

Essential Skills and Experience  

• Demonstrated experience in developing and implementing integrated advertising campaigns for a wide range of audiences 
• High level interpersonal, oral and written communication skills, with the ability to successfully interact with senior stakeholders internally and externally 
• Experience in producing marketing materials with reference to digital advertising and integrated marketing campaigns 
• Demonstrated experience in analysing and interpreting data and statistics and preparing marketing analysis and reports 
• Proven experience in delivering marketing projects that cross individual work areas and involve the participation and management of advertising and media suppliers 

Benefits 

Getting a great job working with the best is just the start. UniSA rewards its staff with a wide variety of benefits such as:  

• Access to great personal development opportunities  
• Generous superannuation contributions of 17%  
• Flexible working conditions including up to 2 days from home per week 
• Employee assistance and development programs  
• A variety of leave arrangements 

Culture 

As a University of Enterprise, we offer a dynamic and agile workplace culture, one that embraces challenges and thrives on breaking new ground. Our staff are creative and innovative thinkers, communicating with clarity, conviction and enthusiasm. We embrace diversity and inclusion in a vibrant, engaging environment.  Our people are authentic, resilient, and influential, and we deliver results.  

How to Apply 

For a copy of the position description and to apply, please visit Working at UniSA.  The online application form will list the specific selection criteria that you need to address.   

Please address your cover letter to Kiara Lalli, Consultant: Recruitment Central. For further information about the position or the recruitment process, please contact UniSA Recruitment Central on +61 8 8302 1700 or via email at [email protected] using job reference number 5027.  

Applications close: 11.30pm Wednesday 5 April 2023 

Applications welcomed from Australian or NZ citizens, Australian permanent residents and those who have the legal right to work in Australia for the term of appointment.  

#LI-DNI  

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How to apply:

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UniSA is committed to developing a diverse workforce and a constructive enterprising culture in which everyone can thrive.

For further support, contact Recruitment Central on +61 8 8302 1700 or email [email protected] and you will receive a response within one working day.

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