Marketing Manager – Anz

Job Title:

Marketing Manager – ANZ

Requisition ID:

R020209

Job Description:

Your Mission

As Marketing Manager ANZ you are a creative thinker who can lead staff, develop, and execute new marketing strategies and executions. You are business-oriented manager who value measuring and optimizing the effectiveness and return to your marketing program. You will create and implement marketing and business strategy to group our user bases and maintain the long-term brand health of franchises.

You must be able to assess market conditions across ANZ and put together comprehensive plans with a broad view that encompasses brand partnerships, media, social media marketing and collaboration with Communications on PR and ambassador activity.

Responsibilities

Lead staff to develop best in class brand strategies and executions.

Work with APAC Insights and Analytics to unearth insights that form the basis for industry leading brand strategy and executions.

Responsible for the management of an allocated variable sales and marketing budget with an emphasis of building, managing, maintaining and explaining the program.

Collaborate with both Communications and Commercial functions to create scalable integrated marketing opportunities for managed brands.

Present marketing strategies and plans to key stakeholders within APAC and Activision Blizzard headquarters

Develop sound KPIs for planned executions and work with relevant internal functions (FP&A, Insights & Analytics and Commercial) to assess effectiveness of campaigns for future continuous improvement.

Manage agency partners to design and manage best in class campaigns tied to thoroughly developed briefs tied to defined brand strategies.

Become the voice of the player internally sharing player sentiment towards managed brands, surfacing barriers to acquire and retain players and creating solutions to address opportunities.

Ability to lead cross functional teams to achieve overarching brand objectives.

Led community engagement staff to meaningfully form relationships with the players we know and attract players we are yet to meet. 

Player Profile

Has 5+ years of direct work experience in publishing, marketing, product management or strategic planning with a minimum of 2 years’ working in the video game, media, tech or Internet industry.

Good interpersonal and communication skills, team player.

Strong track record of delivering results.

Demonstrated flexible thinking.

Strong analytical skills.

In depth knowledge of the ANZ video games industry and broad understanding of channels within (social, paid media)

Strong format understanding (‘console’, ‘premium and free to play PC’ and ‘mobile’) with strong emphasis on cross platform capability.

Ability to work collaboratively and cross-functionally with internal and external teams.

Proficient (and working) knowledge of Microsoft Word, Excel and PowerPoint.

Able to travel internationally and work long hours if needed.

Our World

Activision Blizzard, Inc. is the world’s largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users across the globe, making us the largest gaming network on the planet!

We’re proud to be included as one of FORTUNE’s “100 Best Companies To Work For®” for five consecutive years and for having received a perfect score on the 2019 Corporate Equality Index released by the Human Rights Campaign Foundation, the educational arm of the nation’s largest LGBTQ civil rights organization. We’ve earned a spot on FORTUNE’s “World’s Best Employers,” “Most Admired Companies,” and “Future 50” lists, in addition to, being ranked one of Fast Company’s World’s Most Innovative Companies in Gaming for three years in a row. Our global employees are some of the best and brightest talents across engineering, entertainment, media, and technology.
 

Activision Blizzard is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.