Head Of Marketing – Motorola

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you…

Description and Requirements

As the Head of Marketing, the person will be responsible for end-to-end marketing for Motorola across phone and non-phone business across the GTAP region including key markets such as Australia, New Zealand and Korea.

Key Responsibilities

• End to End Marketing Campaign Planning for GTAP smartphone products
• Marketing communication planning, development and localization.
• Drive paid media through – Media planning, execution and optimization for all product lines on all relevant channels
• Develop and execute corporate communication and PR to drive earned media
• Lead end to end retail marketing
• Lead partnerships with MNOs and Retail partners to maximise co-marketing initiatives and drive higher SOV through partner channels and investments
• Think innovatively to drive higher share of voice (SOV) with lesser share of expense (SOE)
• Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
• CRM and own media management (website, social platforms etc.)
• Develop and monitor campaign budgets
• Management and coordination with all relevant internal (Finance, SCM, eCom, Product – India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)
• Drive and deliver on brand and marketing metrics that enable and result in driving the business metrics for the region
• Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
• Collaborate with agencies and other vendor partners to ensure brand deliverables

Requirements:

• 8+ years of marketing experience in a smartphone or consumer electronic Industry (Full time MBA degree is preferred)
• Very strong experience of marketing communication development and media planning/buying across digital and Traditional media.
• Strong experience of working with retail & MNO partners
• Experience in product marketing, consumer research and PR a strong advantage
• Experience of managing CRM and own media is preffered
• Strong communication skills
• Experience working with a team and delivering results in a fast-paced setting