Marketing Specialist

• Southbank, Melbourne Location
• $86K Plus 15.4% Nominated Super
• Build strong engagement with our audiences
• Full-time, Permanent role

The ABC strives for diversity and inclusion in the workplace, and to promote a culture of opportunity. Through its services the ABC seeks to represent, connect and engage with all of the Australian community. In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

For more information about working at the ABC, please feel free to explore our careers page at https://www.abc.net.au/careers/

About ABC Audiences

ABC Audiences is made up of a passionate group of marketing, brand, creative, audience experience, UX and audience insights specialists who have audiences at the heart of all they do. They’re responsible for leading the ABC’s brand and audience strategies, acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to audience insights, branding, acquisition and retention strategies, and communication.

About the Role

ABC Audiences is seeking a Marketing Specialist to develop and manage marketing campaigns to promote ABC products, talent and content to target new and existing audience segments with a focus on ABC Radio Melbourne.

You will also:

• Provide regular feedback and strategic advice on brand and content marketing opportunities to internal stakeholders
• Devise, present and report on the annual local marketing plan for ABC Radio Melbourne
• In collaboration with the ABC Radio Melbourne management and content teams, create content campaigns and optimise for social and digital platforms
• Use Audience Insights and data analytics tools to identify opportunities for growth
• Develop and foster strategic, collaborative relationships with key internal and external partners
• Develop, brief and execute best practice cross platform campaigns end to end
• Build and maintain strategic partnerships, and coordinate key local events and activations
• Build engaging weekly newsletters to be distributed to audience database
• Assist in the development of staff and contribute to marketing projects

About You

We are looking for a dynamic Marketing Specialist with experience across planning, implementation and optimisation of effective strategic marketing and audience engagement campaigns.

In this key role, you will be able to demonstrate:

• Experience in generating, implementing and tracking end-to-end marketing campaigns, leveraging data and insights to inform this work
• A natural ability to supervise, train and develop less experienced employees
• Excellent project management and organisational skills managing complex project deliverables, timelines, and resources effectively
• Advanced stakeholder management, negotiation and presentation skills

For further details on the role and requirements, please refer to the full position description:   50062413 MARKETING SPECIALIST.pdf

For further information on this position please contact Dean Roffe, Marketing Manager Regional & Local via [email protected] 

We are unable to accept email applications, please ensure that you submit your application via the online portal.

We respectfully request that Recruitment Agencies do not submit applications for this position.

The ABC has a vaccination policy that requires employees to meet vaccination requirements for those working in some high-risk environments or circumstances. Some roles will require adherence to this policy as an inherent requirement of performing the role.

Applications Close: 11:55 pm, Sunday 2 April