Digital Advertising Manager Apac

Job Description

Are you ready to grow your career in Insurance?

Cover-More Group helps people travel safely across the globe every day. We are there at every step of a traveller’s journey, to keep them safe and help them out if something goes wrong. We are committed to providing reliable, fast, flexible and bespoke services for our customers as well as the many well-known brands we partner with, such as travel agencies, airlines and banks!

As the world begins to travel again, we want to make sure we’re delivering an exceptional service for our customers, and we want you to be part of that journey.

So, what’s the job?

You’ll develop and execute the Cover-More D2C digital advertising strategy across the Australia and New Zealand markets, utilising Search, Social, Display, Video and Audio channels

You’ll Work closely with the GM Direct Sales APAC to support the evolution and expansion of Cover-More D2C’s digital media strategy

You’ll work with media agencies to deliver successful campaigns in Display, Video and Audio channels and maintain a healthy, collaborative working relationship with media partners to grow our level of support

You’ll set clear digital advertising goals, KPIs, requirements and execution roadmaps to define and measure what success looks like and conduct regular performance tracking and budget pacing, ensuring media is tracking towards performance objectives

You’ll conduct keyword research and search query analysis to maximise reach across relevant queries, driving awareness, consideration and conversions and collaborate with the content team to develop text, video and audio ad assets

You’ll develop image and animated ad assets both through collaboration with an in-house designer and autonomously using Creatopy

You’ll maintain a high level of quality assurance in your work, consistently delivering error-free implementations, budget pacing and optimisation

You’ll maintain tracking and tagging setups, with a focus on ad trafficking to inform multi-touch attribution measurement.

And what are we looking for?

You’ll have a solid understanding of the digital media landscape, digital strategy, planning and execution

You’ll have a solid understanding of the digital landscape with a minimum of 5 years previous commercial experience in a Digital Advertising role

You’ll be willing to be ‘hands on’, implementing end-to-end digital advertising activities

You’ll have expertise in the following platforms: Google Ads & Editor, Microsoft Ads & Editor, Facebook Business Manager tools, LinkedIn Business Manager tools, Google Analytics

You’ll have a high degree of competency in the following platforms: Google Tag Manager, Google Search Console, SEO platforms, Microsoft Office Suite

You’ll have a deep knowledge of all aspects of digital advertising from campaign development to advertising platforms/software to media planning/buying to programmatic media agency management

You’ll have technical expertise in tracking and tagging setup and extensive experience using Google Analytics

You’ll have a thorough understanding of eCommerce, online marketing principles and project management

You’ll possess a competent knowledge of the travel insurance industry and the organisations philosophies and practices

So, why choose us?

We value optimism, caring, togetherness, reliability and determination.

We have more than 1500 employees worldwide: we’re a global group of digital natives, actuaries, marketers, doctors, nurses, case managers, claims specialists, finance experts and customer service professionals. We share a global mission to look after travellers, at every step of their journey.

Job flexibility . We understand that flexibility is really important – whether hybrid, a compressed work week, part time or job share, there isn’t one size that fits all. So, let us know your preference and we will explore how we can accommodate you.

Career growth. We want you to continue to learn, develop and bring your ideas to the table. We want to hear what you think, and we want you to work with the business – not for the business!

Take the time you need, for you and your community. We encourage you to take the time you need, when you need it. We offer regular annual and personal leave benefits along with anniversary leave, covid leave (to get vaccinated and for when you’re sick), volunteer leave and a comprehensive paid parental leave scheme.

Travel and work with us. We’ll help you keep travelling in your career, oh and quite literally with free travel insurance for you and your partner. We also offer great discounts through our extensive travel partnerships…so start planning for your next trip today!

Diversity and inclusion. We respect who you are and thoroughly embrace diversity. So whatever walk of life you wander, just be you and come as you are.Cover-More Group is committed to fostering inclusivity globally and we’re proud to actively support and celebrate the LGBTQIA+ community through our partnership with Sydney WorldPride.

Apply today and let’s go great places together!

#LI-Hybr