Marketing Officer

The Division

The Customer Strategy, Technology and Innovation division within Transport leads the development of long-term, multi-modal strategies, plans and policies across NSW. We leverage data and insights, implement new technologies, drive innovation and build partnerships to provide customer-centred solutions. 

About the team

The Brand and Marketing branch creates engaging end-to-end campaigns and strategies to drive behaviour change, improve safety, save lives on our roads and waterways, encourage public transport use, connect communities, and deliver the transport solutions of the future. We are brave thinkers and great listeners, who do creative, agile work in partnership with Transport’s divisions. Our customers are firmly at the centre of every campaign and our work is grounded in deep insight of their needs.

The Brand and Marketing team builds and drives Transport’s reputation across the entire NSW State. Customers and employees recognise our brands, and what they stand for. Our work connects customers’ whole lives, creates successful places for communities, enables economic prosperity, and helps our people thrive as they do meaningful work.

The Opportunity

Right now, we have a 12 month fixed term full time contract opportunity for a Marketing Officer to join the Brand & Marketing team based at Elizabeth Street Office.

We work in a hybrid way, a mixture of working from home and in the office and we offer flexible working arrangements with lots of benefits.

 Your Key Focus

Implement individual programs of marketing and communications initiatives which assist in positively positioning public transport with frequent and infrequent customers and which drives patronage growth on public transport and safe use of our roads and waterways.

Deliver integrated marketing communications that support operational changes to public transport services

Engage and collaborate with TfNSW and operator contacts on key projects and initiatives to address business needs

Co-ordinate the effective integration of messaging across multiple channels based on agreed schedule of activity

Lead the design, production and delivery of marketing and communication materials against agreed scope of work

Manage budgets and timelines for marketing campaigns

Monitor and analyse the effectiveness of programs of work to ensure delivery on campaign outcomes

Develop and co-ordinate the drafting of campaign Peer Review documents and Cabinet Submissions as required

About You

Tertiary qualifications in Marketing and/or Communications (or related discipline) or equivalent experience

Demonstrated experience in marketing and digital marketing

Experience with volume campaigns and working with media agencies

Understanding of Government Advertising Act (desirable)

You will have demonstrated experience managing multiple tasks with strong communication and interpersonal skills

You will have the ability to work independently and contribute effectively in a collaborative team environment whilst maintaining a high level of work ethic

Demonstrated ability to think logically, analytically and critically

You will possess experience in building and maintaining effective working relationships with internal and external stakeholders alike

Want to know more?

 Salary and Benefits

The salary for this position is Grade 7 ($108,770 – $121,822) per annum plus superannuation and leave loading.