Digital Marketing Lead

Job Description

This full-time opportunity exists for an experienced digital marketing professional who has the expertise to drive customer acquisition and digital marketing strategies to deliver strong commercial outcomes and brand growth.

The focus of this role will be to drive leads, acquisition and revenue for the evo business to both trade and retail customers with a portion of your focus supporting Haircare’s activities with other brands in Australia and New Zealand.

Reporting to the Digital Marketing Manager for the group, responsibilities include:

• Drive engagement, growth and ROI through digital marketing channels such as Performance Marketing, Paid Social and Affiliates.
• Foster cross-functional collaboration between digital, brand and sales teams while managing activity with external agency partners.
• Develop digital marketing campaigns, initiatives, activities, and content – ensuring these are delivered on strategy, on time and on budget.
• Drive the strategy, development and optimisation of paid social campaigns, collaborating with content teams to ensure a strong ROAS and brand growth
• Develop B2B lead generation pipeline and strategy to collaborate with distributors and salons to accelerate B2B growth.
• Deliver insightful, data-driven reporting and learnings from all activity and share these insights and learnings with the wider team, supporting a culture of continuous improvement.

We are seeking someone who has the following skills and experience:

• Minimum 4 years’ experience in digital marketing, agency and/or marketing campaign roles
• Experience driving revenue and growth for ecommerce brands / retail
• Proven proficiency in managing campaign delivery, agency management and juggling multiple projects or brands
• Results-driven and curious – always looking for ways to generate stronger results and improve.
• A collaborator by nature with excellent interpersonal skills, including a demonstrated ability to build effective relationships and work productively with a diverse range of internal and external stakeholders.
• Well-developed organization and project coordination skills, including strong attention to detail and the ability to prioritise work and follow through on set tasks.
• Comfortable with numbers, data and well-developed multi-channel campaign analysis skills.
• Background in beauty, consumer goods and/or FMCG is beneficial

Qualifications

• Bachelor of Management or Bachelor of Commerce/Marketing 

Additional Information

Benefits and Culture:

In exchange for your expertise and contribution, we offer the opportunity to play an exciting role in this South Australian born entrepreneurial company.

The role attracts a competitive salary and access to generous discounts on products, including an annual gratis product allowance.  Join a team with a supportive, friendly and fast-paced team culture. We have free on-site parking and a state-of-the-art head office based in Marleston.  We are committed to providing opportunities for our staff to grow and develop both personally and professionally, and we have a strong culture of promoting internal talent.  

This is an excellent and rare opportunity to develop a long-term career in a fun and innovative industry on a growth path.  

Why wait – apply now!

For us, it’s more than hair.

You must have full Australian work rights to be considered for this role.