Lifecycle Marketing Manager

We’ve only just begun, but what a beginning. In a once in a generation moment, we’ve brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

This opportunity

The role of the Marketing Manager- Customer Lifecycle is to oversee the entire customer journey of the Vodafone Mobile and Mobile Broadband Post-paid base from onboarding to retention. This function is responsible for the development and execution of data-driven strategies to optimise customer engagement, retention, and revenue growth throughout the customer lifecycle. This position requires a strong understanding of customer behaviour, the ability to analyse data, and effective communication skills.

Responsibilities

Develop, review, and improve the Mobile and Mobile Broadband Post-paid Lifecycle customer journey and communications.

Develop and implement data-driven strategies to optimise customer engagement, retention, and revenue growth to increase customer lifetime value.

Monitor, analyse, and report on key performance indicators to measure the effectiveness and performance of data-driven lifecycle initiatives and campaigns.

Identify data driven opportunities to conduct experiments that can result in profitable commercial outcomes.

Collaborate with cross-functional teams such as brand, marketing, channels, insights and analytics, data science and product marketing, to develop and execute campaigns and initiatives and ensure a seamless customer experience.

Analyse customer usage, feedback, and engagement data to identify customer pain points, trends, patterns, and insights to inform decisions and recognise areas for improvement.

Stay current on industry trends and best practices in data-driven marketing and customer lifecycle management.

Knowledge and experience

5+ years of experience in data-driven marketing, customer lifecycle management. preferably in the telecommunications, financial, or membership-based industries.

A bachelor’s degree in Business Administration, Marketing, or a related field.

Strong analytical and problem-solving skills with ability to think strategically.

Strong understanding of customer behaviour, marketing, retention, and sales.

Knowledge and experience with marketing automation platforms such as SAS360, Salesforce, Adobe Marketing Cloud, Marketo or Pega.

Strong project management and cross-functional collaboration skills.

Excellent communication, presentation, and interpersonal skills.

Ability to work independently and manage multiple projects at once.

Experience working in an Agile approach and using Jira and Confluence are a plus.

Data-mining skills, with experience using SQL, R, or similar tools are a plus but not essential for this role. 

Benefits and perks

Flexible hybrid way of working (from home and office)

‘Stay Connected Mobile’ – Access to a free mobile plan

‘Stay Connected NBN’ – Access to a free NBN 100 plan

‘Your Leave’ – an additional 4 days of leave to be used whenever you like – every year

Access to TPG Learning Hub platform and internal development opportunities

Access to Corporate Partner Discounts