Lifecycle Marketing Specialist

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.7 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our 2025 Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

About the Role

Reporting to the Senior Lifecycle Marketing Manager, the Lifecycle Marketing Specialist is responsible for the management and delivery of key lifecycle journeys and member marketing communications (both BAU and project based) that will help inform, educate, engage, and retain members with HCF.

Key focus will be to develop activity that will positively impact member retention and satisfaction rates while helping members understand and get better value out of their cover with HCF – by delivering the right communication at the right time, via traditional and digital channels.

Key responsibilities

Responsible for end to end campaign planning and delivery of key lifecycle, member support and retention communications. This includes development of communications, stakeholder engagement, creative review, agency/supplier coordination, and the reporting and tracking of results

Ensure communication developed is data driven and helps support key member engagement and retention metrics

Coordinate the relevant communication & data requirements for each campaign

Capture and report on learnings and insights for future testing and optimisations

Ensure brand guidelines and tone of voice messaging is applied to all communication

Work closely with key stakeholders to develop marketing and communications plans and generate marketing activity to drive bookings and engagement with HCF program and services

Work with front line teams to coordinate the communication send plans – to ensure minimal impact on members and front line teams

Manage the relationship with external suppliers and vendors, including ensuring SLA’s and testing is completed within agreed timelines

About You

5+ years’ experience in a data driven marketing communication role in medium to large organisations – business and/or government and /or not-for-profit sector.

Tertiary qualifications in marketing and/or communications

Strong skills in utilising data and analytics to measure and derive insights that will help refine and optimise campaigns

Strong end-to-end marketing campaign experience and a proven track record of results

Strong grasp of current lifecycle marketing strategies and in designing multi-channel campaigns

Experience in working with internal and external vendors in the execution of campaigns, especially email and direct mail

Ability to manage large complex communications and / or multiple projects within assigned timings and dependencies

Strong project management skills – ability to manage multiple projects with conflicting deadlines, work under pressure and maintain professionalism

Excellent verbal and written communication skills

Have strong senior stakeholder experience in a large corporate environment – and able to collaborate with internal stakeholders confidently and effectively

Culture

Working in the health insurance industry, we know how important it is to prioritise the wellbeing of our own people. We want to provide you with the skills and tools you need to support your wellbeing journey, so that you can be at your best.

We’re all about creating a fantastic people experience, guided by our values, so that we can in turn better deliver for our members. We work with our people to create a work experience that is inclusive, supportive, safe and respectful so we can do the best for our members.

Come and join our HCF team!

Benefits

Up to 50 % discount on health cover, pet & travel insurance

Family & Friends day

Organisational wide Recognition & Rewards program

Generous Parental Leave Scheme

Health & Wellbeing Initiatives