Digital Tagging & Implementation Specialist

Hello. We’re Virgin Australia. And we’re back (in a big way).

We’re the airline that’s always done things a little different. Our way. The Virgin way. For us, flying is so much more than simply taking off and landing (although we understand that is quite important). It’s about going the extra mile, in the air and on the ground, to create authentic experiences that put our guests firmly at the heart of everything we do. 

Who we’re looking for:

Build and provide technical expertise on tagging management, coding best practices & implement complex digital analytics tracking solutions across Virgin Australia’s direct sales channel & digital platforms. You will be responsible for ensuring implementation best practice across Marketing technologies and providing accurate digital tracking to ultimately support providing better online experiences for our customers.

The team:

The Direct Sales & Distribution team drive the commercial performance of the Direct channel. They look after Digital Analytics within the VA group, manage multiple digital technology platforms including the development of our Next Generation Retailing platforms, manage the airline’s distribution capability, as well as it’s SEO and ancillary product strategy, and play a key role in improving customer conversions for the direct sales channel as core members of the company’s Tagging, Analytics and Test & Learn programmes.

What you’ll be doing:

• Design, implementing, and document customised analytics digital tagging & tracking solutions for digital content.
• Write custom JavaScript & HTML code to develop tagging implementation and govern 3rd party marketing tags within Tag Management Platforms such as Tealium iQ.
• Support in driving best practice for coding, implementation and data integration workflows across MarTech platforms.
• Support the technical day to day operations of the Tealium tagging platform internally within the relevant teams.
• Ensure the foundation of digital data collected and passed into the analytics platform is robust and accurate.
• Work across Adobe & Tealium MarTech platforms (Tagging, Analytics, CDP), ensuring they are operationally integrated between each other for enablement & activation.
• Assist in enabling and activating on technical requirements and implementation needs with relevant teams to support marketing & optimisation initiatives.
• Keep up with industry standards and support the up-skilling and development for the centre of excellence around the MarTech industry.

You’ll be great in this role if you have:

• Experience in digital tagging implementation working across client and/or agency side.
• Technical experience in front-end development, and applying it to digital tagging, analytics tracking & experiment builds.
• Experience implementing 3rd party media/marketing tags via Tag Managers.
• Experience in TealiumiQ.
• Skills in web analytics tools to support insights to customer behaviours.
• A background working with optimisation platforms (eg. Adobe Target) within CRO programmes,
• Exposure to retail/eCommerce environments.
• Skills in coding and practical application of HTML, CSS, JavaScript code and responsive web principles.
• Ability to design and create Data Layer requirements and specifications for implementation.
• Proven ability to derive, document and convey to stakeholders (non-technical/analytics) tagging & analytics tracking solution.
• Working knowledge of Adobe and Tealium Marketing Technology stack.
• Skills using web analytics tools for insights to customer journey and ensuring accurate tracking implementation.
• A strong understanding of the current MarTech landscape and associated tools, platforms and practices.
• Knowledge of CMS and website management tools.
• In-depth knowledge of site debugging & tools that aid in front-end development.
• Relevant tertiary qualifications in Design Computing/Computer Science/Web Development/Digital Marketing.

You’ll be great in this role if you have:

• Experience in digital tagging implementation working across client and/or agency side.
• Technical experience in front-end development, and applying it to digital tagging, analytics tracking & experiment builds.
• Experience implementing 3rd party media/marketing tags via Tag Managers.
• Experience in TealiumiQ.
• Skills in web analytics tools to support insights to customer behaviours.
• A background working with optimisation platforms (eg. Adobe Target) within CRO programmes,
• Exposure to retail/eCommerce environments.
• Skills in coding and practical application of HTML, CSS, JavaScript code and responsive web principles.
• Ability to design and create Data Layer requirements and specifications for implementation.
• Proven ability to derive, document and convey to stakeholders (non-technical/analytics) tagging & analytics tracking solution.
• Working knowledge of Adobe and Tealium Marketing Technology stack.
• Skills using web analytics tools for insights to customer journey and ensuring accurate tracking implementation.
• A strong understanding of the current MarTech landscape and associated tools, platforms and practices.
• Knowledge of CMS and website management tools.
• In-depth knowledge of site debugging & tools that aid in front-end development.
• Relevant tertiary qualifications in Design Computing/Computer Science/Web Development/Digital Marketing.

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the betterme digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.