Senior Brand Manager

We’ve only just begun, but what a beginning. In a once in a generation moment, we’ve brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

This opportunity

The Senior Brand Manager is accountable for the strategic development of core Brand Pillars – this entails developing long term brand strategy and end to end annual planning and execution to key segment groups to drive Brand Awareness, consideration and connections amongst target customers.

The role will work closely with the broader Marketing team and cross functionally as part of the broader Commercial Team (Product, CLM, Sales, Digital) to deliver to brand and business metrics. 

Responsibilities

Develop the full year business plan and acquisition strategy across digital, retail, care and product category to deliver to our population and profit targets

Thrive an intimate knowledge of the customer, identify and solve customer tensions and craft a strategy to acquire, maintain and defend different audience segments

Work collaboratively with key stakeholder to develop winning propositions. This will include product, process, customer service proof points to uphold the brand promise

Champion across the organisation and own the development of the strategic framework- ‘Why Vodafone, ’ ‘Why Buy’ and ‘Why Now’

Optimise Production budget spends

Delivery of all key marketing initiatives into market as per pre-agreed timelines

Knowledge and experience

+5 years experience in brand management

A demonstrated track record of developing effective campaigns that build brand and deliver commercial results 

Proven Leader in acquisition and digital having previously delivered sales and managed a high performance team and results

Expert user across analytical tools for measurement and optimisation

Demonstrated ability to work in a team environment and autonomously

Concern for quality and pride in all work produced; methodical with a strong attention for detail

Stakeholder management within the business and agency

Ability to deliver continuous improvement keeping an eye out for new opportunities

Benefits and perks

Flexible hybrid way of working (from home and office)

‘Stay Connected Mobile’ – Access to a free mobile plan

‘Stay Connected NBN’ – Access to a free NBN 100 plan

‘Your Leave’ – an additional 4 days of leave to be used whenever you like – every year

Access to TPG Learning Hub platform and internal development opportunities

Access to Corporate Partner Discounts

Bolder and better together! 

Don’t meet every single requirement? Studies have shown that women and those of underrepresented groups are less likely to apply for roles unless they meet every single criteria. At TPG Telecom we recognise that what may make you different, makes the difference!

We’re all about enabling every individual to be their authentic selves and creating a place where everybody belongs. If you are excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to APPLY NOW regardless. You may just be the right candidate for this or perhaps another similar role with us.

“We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant.”

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