Marketing Assistant

Job Description

The key responsibilities for the Marketing Assistant role:

• Support all direct stores with POS requirements, guidelines, promotional assets and creative requirements
• Ensure all stores are displaying POS correctly and up to date and make changes as and when required.
• Assist with the implementation of all promotions taking place at stores.
• Be the lead for training app content and information
• Work closely and support the Marketing and DTC Director to make sure all initiatives are delivered effectively and sales are maximised
• Support all digital marketing activity conducted by the UK team including paid search, SEO, display and other digital initiatives working closely with appointed media agency
• Work with Marketing and DTC Director to design new TVC’s and radio campaigns to support business goals
• Monitor, report and analyse results to improve performance using tools such as Google Analytics and others
• E Commerce support. Work with UK E commerce manager to make sure that the brand is communicated effectively and product information is always up to date and is communicated clearly to the consumer. Assist E Commerce to meet the business objectives of the company
• Support with events and exhibitions (trade and consumer). Maximise ROI and ensure great customer experience every time
• Review competitor sites and constantly benchmark our standards to improve the quality of our product copy
• Manage PR agency and PR plan throughout the year
• Retailer support. Work with the UK retail sales team to provide effective marketing support to retail partners (offline and online) as and when required
• Any ad-hoc duties as requested by the line Manager

The Successful Applicant

The successful candidate for the Marketing Assistant position will have:

• An experienced marketing professional who has worked alongside agencies including PR and paid media

• Good attention to detail and the drive to get it right to deliver a great customer experience and increase conversion

• Experience of marketing through digital channels and offline channels; including PPC, SEO and Display activity

• Practical and be prepared to do whatever it takes to get results. Must be an articulate, clear communicator

• Excellent numeracy, literacy, ICT and communication skills; including Word Outlook, Excel, PowerPoint

• Degree in Marketing or equivalent

• Must be self-sufficient with the ability to bring new ideas to the department.

• Good presentation skills are essential

What’s on Offer

The chosen candidate for this position, will receive a competitive, market leading package.

• The role will be based at our UK Head Office in Hayes.
• The role will be 40 hours per week.
• Working hours are 9am to 5:30pm. (Some evening and weekend work may arise when organising or attending events, or when working on a big marketing campaigns, therefore a degree of flexibility is required)
• You will also receive full training and support to increase your skills
• Travel will be required as necessary including occasional international trips